Picking a Domain Name

Picking a Domain Name

This is the first of a series of posts about building your online presence and branding. I think every business, regardless of whether it is full or part-time and whether it is small or large, should have a web presence. To stake your claim to your unique spot on the…

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Why Textures are a Good Idea

Why Textures are a Good Idea

Those of us gifted with five (or six) senses know both the natural and man-made world around us by seeing, touching, tasting, smelling, and listening to it. When it comes to websites, we can only see and sometimes listen to them. I feel that the visual experience of…

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A Look at Why We Use WordPress…

A Look at Why We Use WordPress…

This is the third of a series of posts about launching your online presence and branding. The single life Much of my early professional background was in the field of technology. I fixed hardware/software/networking problems on Windows PCs and…

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Facebook Page or Group? That is the Question

Facebook Page or Group? That is the Question

If you already have a profile on Facebook and are thinking about creating a presence for your business, you may be wondering: Which is best for your business – a Facebook Page or Group, or both? But before we get into the nuances of Facebook groups… What is the main…

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Demystifying Color

Demystifying Color

People who know me in person know that I am a fan of color. When everyone else in New York City is wearing their drab greys, blacks, and browns, I will more than likely be sporting bright oranges and greens. It’s not that I have anything against greys, blacks or…

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